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🚨
This week: CWV CRITICAL (38/100) · LLM Visibility 2/100 · 3 competitor briefs generating · Local map pack 1.3%
Revenue (7D)
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Completed Bookings (7D)
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Impressions (7D)
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Organic Clicks (7D)
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Average Position (7D)
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Performance Trends
Cumulative revenue — This Period vs Prior Period
This Period
Prior Period
click legend to isolate
LLM Visibility
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ChatGPT—30%
Gemini—25%
Perplexity—20%
Claude—15%
Grok—7%
Last scan: —
Brand Authority Score
—
LLM Visibility—25%
Branded Search—20%
Backlinks—15%
Reviews—15%
Organic Growth—10%
Direct Traffic—10%
Press Mentions—5%
Google Business Profile
8,626
Views/month
22
Calls
88
Directions
—
vs last month
Photos live
Q&A responses
Weekly posts
Review responses
Growth Score
CRITICAL
SEO Health78
Site Speed19
LLM Presence2
Lab Speed Score
Lighthouse simulated test
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LCP (Load)—
CLS (Shift)—
INP (Input)—
Desktop
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Mobile
—
SEO Health
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Avg Position12.0
Impressions8.6K
Pages Indexed64
Desktop
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Mobile
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Lead Competitor Threat
No competitors loaded
KW Overlap—
Position Gap—
Authority Δ—
🔮 Ritual Mode
Self-optimization — runs every Monday 8 AM UTC · 0 selected
Last Output
Most recent Ritual Mode results
Run Ritual Mode to generate output — results appear here
☠️ Reaper Mode
11-tier competitor intelligence · runs every Monday 8 AM UTC
0 competitors loaded
Add competitors to the ☠️ Competitors tab in Google Sheets. Each row needs: name, domain, location.
No competitors configured
Add competitor names and domains to the ☠️ Competitors tab in Google Sheets.
Format: name | domain | location
Format: name | domain | location
😈 Demon Time
28-attack competitive warfare · runs every Monday 9 AM UTC · 0 selected
DO THIS WEEK
Top 5 attacks by priority score — from 😈 Demon — DO THIS WEEK tab
No competitor data yet — add competitors to the sheet and run Reaper first
War Room
Full competitive intelligence across all channels — refreshes every Monday
⭐ Loading review data...
Competitor Intel
Auto-generated recon · runs every Monday
HOW GOOGLE & LLMs SEE YOU
Forbidden Well — forbiddenwell.com
Self-brief generates automatically when Reaper runs — shows how AI models perceive Forbidden Well based on its digital footprint and keyword signals.
No competitors configured
Add competitors to the ☠️ Competitors tab in Google Sheets to activate Reaper Mode
Highest Threat
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CTS: —
Biggest Mover This Week
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—
Your Position
Monitoring
3 competitors tracked
Data populates after first Reaper run
Competitive tracking activates once the Reaper automation completes its first scan
Review Velocity
Your Reviews
62
Competitor Avg
308
Gap
-246
reviews behind
Brand Threat Summary
AI Hijack
100%
miss rate
Brand Mentions
53
by competitors
Paid Bidding
—
scan needed
SERP Displacement
—
scan needed
Intel Briefs
Auto-generated recon · runs every Monday
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Loading pricing data…
Loading LLM visibility data…
Signal Watch
Mention rate % per keyword × engine — full LLM footprint at a glance
What is this view?
Every row is a keyword patients search. Every column is an AI engine. The cell shows how often that engine mentioned Forbidden Well across all query variants tested this week.
How to read the colors
Red = 0% — never mentioned. Orange = under 25% — rarely. Yellow = under 60% — inconsistent. Green = 60%+ — reliably recommended. You want every cell green.
What to do with this
Red cells are content gaps. The blog engine auto-targets them every Monday. Focus on the top-revenue keywords first — IV therapy, EBOO, GLP-1. Those rows going green = more patients finding you via AI.
Engine Avg Mention Rate — Which to prioritize
Visibility Score
0–100 composite score weighted by engine share of AI search traffic
This Week
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/100
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ChatGPT —
Gemini —
Perplexity —
Claude —
Grok —
12-Week Score Trend
One line per engine — your north star
Ghost Keywords
Keywords where AI engines never mention Forbidden Well — ranked by impact
What is a ghost keyword?
A ghost keyword is a search term patients use where AI engines consistently respond without mentioning Forbidden Well — even once. You are invisible for that topic. Someone asking AI about it books your competitor.
Why it matters
AI search is replacing Google for "where should I go" queries. If ChatGPT doesn't know you offer EBOO therapy in NYC, it recommends whoever does have content. Ghost keywords are direct revenue leaks.
How we fix them
The blog engine writes and publishes a dedicated E-E-A-T post for each ghost keyword automatically. Once indexed, AI engines begin citing that content in responses. This list shrinks every Monday.
Competitor Dominance
Who's winning your invisible keywords
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Citation Feed
Every AI mention of Forbidden Well — quotes, engines, and context
What counts as a citation?
A citation is any AI response that mentions Forbidden Well by name with an accompanying quote. It means the AI engine included your business in its recommendation — the patient saw your name.
Why citations compound
AI engines learn citation patterns from web content. The more your pages get crawled and cited in responses, the higher your baseline mention rate becomes. Early citations increase the probability of future ones.
What to look for
Check sentiment (positive vs neutral), position (are you mentioned first?), and which engines are citing you. A citation from Perplexity is especially valuable — it pulls directly from live web content and drives high-intent traffic.
Top Keywords Getting Citations
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Hallucination Log
AI mentions with missing location signals or incorrect details
What is a hallucination?
A hallucination occurs when an AI mentions Forbidden Well but gets the details wrong — missing your address, wrong neighborhood, incorrect services, or fabricated information. The AI "knows" you exist but doesn't have accurate data.
Why this is dangerous
A patient told by AI that you're in "Midtown" or that you offer services you don't will show up confused or not at all. Hallucinations erode trust. They're worse than not being mentioned because they create a false expectation.
How we detect them
Every AI response that mentions Forbidden Well is scanned for location signals (52 E 11th, Union Square, 10003). If your name appears but none of those signals do, the response is flagged here for review. Currently 0 active hallucinations is the goal.
Published Posts
Every E-E-A-T post auto-published by the blog engine
Performance
Posts published by the engine and their GSC traffic
Posts Published Over Time
Content by Intent
Top Posts by Keyword Volume
Search volume of the keyword each post targets
Gap Queue
Invisible keywords flagged by the LLM monitor — content pipeline in motion
Pipeline Status
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E-E-A-T Audit
Quality signal checklist across every auto-published post — flag anything below 3/5
🚨
BRAND HIJACK DETECTED — Competitors are using your keywords and brand signals. AI engines return competitors 100% of the time when asked about your services.
Scanning…
AI Brand Hijack
When someone searches your brand name in an AI engine and a competitor appears instead of you. Happens when AI has no authoritative content about you to cite.
Paid Brand Bidding
Competitors buying "Forbidden Well" as a Google Ads keyword. When your patients search you by name, competitor ads appear above your listing. Measurable and actionable.
Competitor Mentions
Competitor websites that name "Forbidden Well" in their content — comparison pages, "alternatives to" posts, or review-bait designed to intercept your branded searches.
SERP Displacement
Third-party sites ranking on page 1 when someone Googles "Forbidden Well" — review sites, competitor profiles, or negative content that intercepts your brand traffic.
Brand Authority Score
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/100
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Updates every Monday
with the pipeline
with the pipeline
Signal Breakdown
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How Brand Authority Score is calculated
LLM Visibility 25%
How often AI engines recommend Forbidden Well. Weighted by engine traffic share.
How often AI engines recommend Forbidden Well. Weighted by engine traffic share.
Branded Search 20%
People searching "Forbidden Well" directly — the purest signal of real awareness.
People searching "Forbidden Well" directly — the purest signal of real awareness.
Reviews 15%
Star rating quality × review volume. For a medspa, trust is the purchase trigger.
Star rating quality × review volume. For a medspa, trust is the purchase trigger.
Backlinks 15%
Referring domains from authoritative sites — earned press, directories, mentions.
Referring domains from authoritative sites — earned press, directories, mentions.
12-Week BAS Trend
Brand authority over time — your north star metric
What is branded search?
Queries that include "Forbidden Well" by name. Someone branded searching means they heard about you from somewhere — a friend, social post, or AI mention — and came looking. It's the purest measure of real-world brand awareness.
Why it matters
Branded clicks convert at 3–5× the rate of non-branded clicks. Growth in branded search volume means your other marketing (AI mentions, GBP, press, social) is working. Flat or declining branded search means low brand recall.
How to grow it
Every AI mention, GBP post, press feature, and social tag that names "Forbidden Well" directly drives branded search. As LLM Visibility grows, expect branded search to follow within 4–8 weeks.
Branded Search Volume — 12 Weeks
Queries containing "forbidden well" from Google Search Console
Top Branded Queries
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90-Day Mentions
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vs prior 90 days
High-Authority (DR 40+)
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editorial & press
Referring Domains
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unique linking sites
Avg Rating
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out of 5.0
Total Reviews
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all platforms
Review Score
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/100 (BAS component)
5-Star Rate
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of all reviews
Rating Trend — 12 Weeks
Average rating and review volume over time
What Moves Review Score
Rating (60% weight)
Each star above 1.0 adds to the score. 5.0★ = 100 on the rating component. Getting from 4.5 to 4.8 moves the needle more than most tactics.
Each star above 1.0 adds to the score. 5.0★ = 100 on the rating component. Getting from 4.5 to 4.8 moves the needle more than most tactics.
Volume (40% weight)
200+ reviews = full volume score. You need ~5 new reviews/week to maintain momentum and signal freshness to Google and AI engines.
200+ reviews = full volume score. You need ~5 new reviews/week to maintain momentum and signal freshness to Google and AI engines.
Response Rate
Responding to every review (especially negative ones) is a trust signal for both patients and AI engines that cite your GBP profile.
Responding to every review (especially negative ones) is a trust signal for both patients and AI engines that cite your GBP profile.
GBP Performance
Google Business Profile insights — views, searches, calls, direction requests
✓ GBP credentials configured — live data syncs every Monday
👁
Profile Views
43,129
~8,626/month
🔍
Search Queries
8,527
~1,705/month
📞
Call Clicks
93
~19/month
📍
Direction Requests
390
~78/month
Profile Conversion Rate
1.12%
Total actions ÷ profile views
Industry Benchmark
3–5%
Healthy GBP conversion
Gap
-3.88%
~168 missed contacts/month
📈 Calls up 83% over tracked period (12 → 22/month) — conversion rate still below 3-5% benchmark but directional trend is positive. Prioritize GBP post frequency and review velocity to accelerate.
Local Pack Heat Map
7×7 geo-grid across Manhattan — your local pack rank at 49 points per keyword
Loading keywords…
Rank Grid — select a keyword above
#1–3
#4–10
#11–20
#21+
Not ranked
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Top 3 cells
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Top 10 cells
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Avg rank
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Not ranked
Review Intelligence
Star rating trend, review velocity, sentiment, and response rate
Google Rating
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—
Yelp Rating
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—
New This Month
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—
Response Rate
—
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Review Volume Over Time
Sentiment Breakdown
GBP Post Log
Every post pushed to Google Business Profile by distribute.py — feeds Gemini and AI Overviews
How this works
Every time distribute.py publishes a blog post targeting an invisible keyword, it simultaneously pushes a GBP post linking to it. GBP posts are indexed by Google within hours and are a direct signal to Gemini and Google AI Overviews. More posts = more citation surface.
SERP Battleground
Keyword overlap, rank gaps, and SERP feature ownership vs competitors
Coming soon — keyword rank gap data from Reaper Mode
Site Signals
Competitor technical health, speed, backlink velocity — refreshes every Monday
Coming soon — technical intel from Reaper Mode tiers T7 + T8
✅ Execution Tracker
Closed-loop accountability — every action item from Ritual + Demon outputs
0 Pending
0 Done
| Action | Source | Effort | Status | Date Added | Outcome |
|---|
No tasks tracked yet
Tasks populate automatically from Monday pipeline actions
⚙️ Monday Pipeline
All jobs run on GitHub Actions every Monday — no laptop required
| Time (UTC) | Job | Status | Last Result |
|---|---|---|---|
| 1:00 AM | Zenoti IV Nurse Reminder | Complete | Schedule clear ✓ |
| 6:00 AM | JS Error Monitor | Complete | Playwright crawl · 11 pages |
| 7:00 AM | Microsoft Clarity | Complete | Sessions, scroll depth, rage clicks |
| 8:00 AM | ☠️ Reaper Mode | Dormant | Waiting for competitor list |
| 9:00 AM | 😈 Demon Time | Dormant | Fires from Reaper data |
| 9:00 AM | Google Search Console | Complete | 500 keywords · 74 pages · device split |
| 9:00 AM | AI Visibility Tracker | Complete | 44 keywords × 5 engines |
| 10:00 AM | GA4 | Complete | Sessions, users, conversions, sources |
| 10:00 AM | Technical SEO Audit | Complete | Sitemap crawl · per-page issues |
| 11:00 AM | Page Speed + CrUX | Complete | PSI mobile + desktop · 10 pillar pages |
| 12:00 PM | Keyword Rankings | Complete | DataForSEO · NYC · top 100 tracked |
| 11:30 AM | FW Growth Score | Complete | Composite of all SEO dimensions |
Site Health
Technical vitals, SEO health, speed — refreshes every Monday
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Core Web Vitals Score
LCP · 35% weight
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target: <2.5s
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Page Load Speed — #1 Google ranking signal
TTFB · 25% weight
—
target: <0.8s
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Server Response — Root cause of LCP failure
FCP · 20% weight
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target: <1.8s
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First impression speed — affects bounce rate
INP · 12% weight
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target: <200ms
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Click responsiveness — site feels snappy
CLS · 8% weight
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target: <0.1
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Visual stability — nothing jumps around
After Vercel Migration — Projected Improvement
Current
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After Migration
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Speed & Core Web Vitals
Select a pillar page — Real World (CrUX) vs Lab Score (PSI)
Real World Speed is what Google actually ranks you on. Lab score tells you what to fix.
🌍 Real World Speed
CrUX · Real Chrome users · 28-day rolling average
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Loading CrUX data…
LCP—
—
—% Good—% NI—% Poor
INP—
—
—% Good—% NI—% Poor
CLS—
—
—% Good—% NI—% Poor
FCP—
—
—% Good—% NI—% Poor
TTFB—
—
—% Good—% NI—% Poor
🔬 Lab Score
PageSpeed Insights · Lighthouse · Simulated throttled device
Performance Score
📈 Keyword Rankings (Top 50)
| Keyword | Position |
|
Change | URL |
|---|---|---|---|---|
| Loading keyword data… | ||||
🔴 Dormant — Needs Action
☠️ Reaper + 😈 Demon Time — Add competitors to the ☠️ Competitors sheet tab or competitors.json to activate
WordPress credentials — Add WP_USER + WP_APP_PASSWORD secrets for Demon Time to auto-publish content
Dominance Index
CRITICAL
target 96.7
Revenue
$11,226
ZENOTI
SEO-Attr
$2,400
/mo
Org Clicks
514
/mo
Avg Pos
12.5
below target
How This Score Is Calculated
The Dominance Index is a weighted composite of 6 signals:
| Signal | Score | Weight | Pts |
|---|---|---|---|
| Technical Health | 38/100 | 20% | 7.6 |
| Content Visibility | 25/100 | 20% | 5.0 |
| AI Presence | 2/100 | 20% | 0.4 |
| Local Dominance | 8/100 | 15% | 1.2 |
| Authority | 20/100 | 15% | 3.0 |
| Conversion | 35/100 | 10% | 3.5 |
TOTAL: 20.7 / 100
Missing: 79.3 points uncaptured
What Moves This Score
| Speed fix (LCP 4.67s → 1.8s) | +10 pts | Month 1-2 |
| Review velocity (63 → 150+) | +2 pts | Month 1-3 |
| Content engine (0 → 24 articles) | +3 pts | Month 2-5 |
| AI citation building | +18 pts | Month 3-8 |
| Backlink campaign | +5 pts | Month 2-6 |
Why It Matters
Each point recovered = more clicks retained, more local actions captured, more bookings converted.
Current revenue gap: $28,611/mo uncaptured.
Current revenue gap: $28,611/mo uncaptured.
Revenue Math
GROWTH ACTIONS
Complete these to move your score · Current: 20.7 · Potential: 96
| # ▼ | Action | Dimension | Effort | Impact | Status |
|---|
REVENUE FORECAST
How These Projections Were Calculated
Revenue projections are modeled from your current Zenoti baseline using compounding improvement rates across SEO health, site speed, LLM visibility, and local pack presence as each action is completed. The 6-month figure assumes infrastructure fixes land in months 1–2 and automation compounds from month 3 onward — consistent with typical timelines for businesses starting from a composite score below 25/100.
Revenue Trajectory
Current path vs SEO growth actions
20.7 — CRITICAL
96.7 — DOMINANT
0 / 10 actions complete · 0 pts unlocked of 76 pts available
Vercel
Reviews
GBP Posts
Dead Clicks
Page Speed
AI Content
Schema
Backlinks
JS Errors
Content Gap